University of Calgary Athletics

Introduction

Building on ii' taa'poh'to'p, UCalgary’s Indigenous Strategy, Dinos Athletics and the Faculty of Kinesiology are seeking proposals for the creation of an alternate Dinos logo that honours, recognizes, and reflects the peoples of Treaty 7 territory and the accomplishments of Indigenous athletes.

The selected proponent will be expected to develop artwork that aligns with the commitments outlined in ii’taa’poh’to’p, including honouring Indigenous Peoples’ stories, knowledge, and traditions. The artwork should contribute to fostering a welcoming, inclusive, and culturally competent campus community that promotes Indigenous ways of knowing.

Proponents should also consider how the artwork and its accompanying narrative can support increased awareness and understanding of the histories and worldviews of the Indigenous Peoples of Treaty 7 territory, including the importance of connection to the land.

This initiative is also intended to reflect the University of Calgary’s commitment to Truth and Reconciliation. Proponents should consider alignment with the Truth and Reconciliation Commission of Canada’s Calls to Action, particularly Call to Action 87, which calls upon organizations to educate the public by sharing the stories and contributions of Indigenous athletes.

Project Outline

Dinos Athletics and the Faculty of Kinesiology is seeking the development of an alternate Dinos logo. The selected proponent will create a design that is adaptable, scalable, and suitable for use across a wide range of physical and digital applications.

The logo is expected to support athletics, institutional storytelling, and special initiatives, including apparel, merchandise, facility signage, digital platforms, marketing materials, and special edition uniforms.

Deliverables

The selected proponent will be expected to provide:

Primary logo design
Scalable vector files (AI, EPS, SVG)
Raster files for digital use (PNG, JPG)
A written narrative describing the design and cultural significance

The Origins of "Dinos"

The full origin of the ‘Dinosaurs’ nickname at UCalgary is somewhat unclear, but to the best of our knowledge, it was student-led in the 1960s. With this project, we can incorporate the culture and traditions of the Indigenous peoples of Treaty 7 into the Dinos identity.

Scope of Work

The selected proponent will be responsible for:

Developing an alternate Dinos logo aligned with the goals outlined
Ensuring the design reflects and honours the peoples of Treaty 7 territory
Providing a written narrative that explains the story and cultural significance of the design
Participating in feedback and refinement processes with University stakeholders
Preparing final deliverables suitable for multiple applications and formats

Submission Requirements

Indigenous artists from Treaty 7 territories are invited to submit proposals that address the following requirements:

The design must incorporate the University of Calgary’s primary colours: red, gold, and black
The artwork must feature the artist’s interpretation of a dinosaur, preferably a Tyrannosaurus Rex
The design should honour, recognize, and reflect the peoples of Treaty 7 territory
Submissions must include a written synopsis describing the story behind the artwork and how it aligns with the project objectives

Evaluation Process

Submissions will be evaluated by a selection committee comprised of representatives from the following groups:

Indigenous student-athlete
Circle of Advisors representative
Office of Indigenous Engagement representative
Indigenous faculty member
Dinos Athletics representative(s)
Faculty of Kinesiology representative(s)

Following the selection of a preferred concept, the University of Calgary Brand Experience team, in collaboration with Dinos Athletics, will support refinement and technical preparation of the logo for institutional use. The Circle of Advisors and the Office of Indigenous Engagement will also be engaged prior to finalization.

Make a submission

Deadline: June 26, 2026