Alberta was once one of the richest dinosaur habitats in the planet. 75 million years ago, the sub-tropical landscape around Calgary thundered with the heavy footsteps of ferocious reptilian creatures, all competing for long-term domination. Today, the University of Calgary Dinos channel that same fierce and single-minded drive for leadership and supremacy – on the courts, fields, ice, and waves of interuniversity sport and in the pursuit of new knowledge and innovation for society as we know it.
On April 3, 2013, Dru Marshall, Provost and Vice President (Academic) of the University of Calgary, unveiled a refreshed look for the Dinos and invited the entire university community to embrace the updated identity as a rallying point for campus spirit.
The previous Dinos logo was last updated in the 1990s. Extensive consultations with the student body, alumni, faculty and staff in fall 2012 revealed a collective desire to boost its ‘fierceness’ factor while making the entire identity system simpler and more flexible in how it is used across campus.
The campus community agreed that Rex needed a fresh look (the previous Dinos logo was last updated in the 1990s). Extensive consultations with the student body, alumni, faculty and staff in fall 2012 revealed a collective desire to boost its ‘fierceness’ factor while making the entire identity system simpler and more flexible in how it is used across campus. The updated identity proudly incorporates the university’s red and gold colours and features a ferocious-looking Tyrannosaurus Rex ready to pounce from behind the Dinos name.
The opportunity to implement the refresh comes without significant expense as it ties into other projects already underway on campus, including the scheduled resurfacing of the Jack Simpson Gymnasium floor and a new partnership involving Dinos-branded apparel. All consultation, design and production work on the refreshed identity was completed by in-house staff at no additional cost.
To access logo files and permission to use them, please email
brand@ucalgary.ca.
